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Effective ads to promote iPhone FaceTime, featuring a kiss between adult stars

by Tsukhiumong on September 25, 2010 · 0 comments

Here is a great way to advertise iPhone FaceTime, the ads can catch the eye attention of the users, Apple executive and potential FaceTime fan.

The first porn service to target iPhone 4?s video chat feature FaceTime is betting that you do. Here iP4Play is promoting itself with a kiss between adult stars Kagney Linn Carter and Natalia Romero in this video.

In the video, after mocking the current wholesome, family-oriented iPhone ads, the pair bra-and-pantie clad blondes are induced to smooch for a client, a dude in a polo shirt — Morgan Grimes’ older brother? I can say that’s quite different style of promoting ads for iPhone but this might upset little bit
to Apple as showing of porn-free device this way.
According to CoM editor-in-chief Leander Kahney has declared the ad “creepy”

iP4Play charges $4 a minute to chat live with a video vixen and claims some 1,000 satisfied clients in the first week of operation. Callers pay via credit card for time increments of 5, 10, 20 or 30 minutes and they’ll throw in a five-minute freebie on Mondays for new clients, subject to availability.

FaceTime brings portability and convenience to virtual cavorting and it’s definitely easier to lock yourself in a bathroom than get your groove on in front of a 27-inch iMac screen. FaceTime is an iPhone 4-only videoconferencing service that works over Wi-Fi. Both parties need iPhone 4 for it work.

[Via]
http://www.cultofmac.com

Tags:

apple iphone 4 s promotion advertising
how to facetime kiss
iphone 4 facetime family oriented
why apple ad is effective

App Store Paid Apps rate well, free apps don’t

by Renzo on November 19, 2009 · 2 comments

in apple

When people visit the App Store to download themselves a nice iPhone App you should assume that quality free apps get high ratings, well…euhm, because they are free. But this isn’t true. Apparently Free apps are less likely to be rated more than 2.5 stars out of 5 than paid apps. A free notepad will get ratings which are approximately 30-50% worse than a paid notepad app with exactly the same features.

If we take a look at the Photography category of the App Store, we come to the following results. The minimum rating for a free App in the Top 100 is 1,5/5, for a paid App this is 2,5/5. When we take a look at the maximum rating we see that for free apps we have a 3,5/5 maximum rating which nearly no free App reaches, most of them are between 1,5/5 and 2,5/5. When we take a look at the top 100 paid photography apps we see that the maximum rating is 4,5/5 which many apps reach.

Do you think this is odd? Well, the explanation is simple. People have a certain limit on their App Store buying behavior. When an App is free they have no limit. They will not read the description and will often just download it when they like the name or icon. When an App is cheap the limit starts to take shape as the user will start to take a look at the screenshots and will start considering the need for the App. With expensive Apps people really consider buying the App for a while and read the review, read the full description, check every screenshot, etc.

When the people in the first category (free App downloaders) discover the App to be useless, because they didn’t read the description, they just delete it and quickly rate it 1/5.
This brings a very poor rating to free Apps. ?People who belong to the other categories (paid App dowloaders) are often more likely to keep the App even if it’s useless and are also more likely to give it a 3-5 stars rating when they delete it. Paid apps will have a higher chance of getting a review as well.

This is also partially the fault of Apple. When do they ask people to rate an App? Right, when the user deletes it. When you delete it in 90% of all cases you don’t like it.

So when you are browsing the App Store, don’t just download apps for the sake of downloading. But take a look at the description. It can save you the pain of deleting it again and it saves developers the pain of seeing 1 out of 5 stars ratings for a perfectly fine App.